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~person:"Eisend, Martin"
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Meta-analysis
37
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10
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Eisend, Martin
Havránek, Tomáš
155
Nijkamp, Peter
145
Havránková, Zuzana
78
Havranek, Tomas
76
Poot, Jacques
74
Doucouliagos, Chris
73
Glaeser, Edward L.
59
Iwasaki, Ichirō
59
Stanley, Tom D.
46
Henderson, J. Vernon
39
Irsova, Zuzana
39
Kluve, Jochen
37
Reed, W. Robert
37
Longhi, Simonetta
36
Florax, Raymond J. G. M.
34
Florax, Raymond J.G.M.
34
Groot, Henri L. F. de
32
Rietveld, Piet
31
Menkhoff, Lukas
29
Thisse, Jacques-François
29
Doucouliagos, Hristos
28
Paldam, Martin
28
Fujita, Masahisa
27
Heimberger, Philipp
27
Horváth, Roman
27
Weber, Andrea
27
Duranton, Gilles
25
Kaiser, Tim
25
Koetse, Mark J.
25
Santini, Fernando de Oliveira
24
Feld, Lars P.
23
Fidrmuc, Jarko
22
Groot, Henri L.F. de
22
Essen, Marc van
21
Gechert, Sebastian
21
Ladeira, Wagner Junior
21
Laroche, Patrice
21
Zenou, Yves
21
Banks, George C.
20
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of marketing
2
Journal of retailing
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Breaking new ground in theory and practice
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
Information systems research : ISR
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing
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Marketing : journal of research and management
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Psychology & marketing
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Sozialwissenschaftliche Forschungsmethoden
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ECONIS (ZBW)
35
RePEc
2
USB Cologne (EcoSocSci)
1
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1
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
2
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
6
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
7
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
Saved in:
8
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
9
Source credibility in marketing communication : a meta-analysis
Eisend, Martin
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003320813
Saved in:
10
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
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