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Heuristics and biases in data-based decision making : effects of experience, training, and graphical data displays
Hutchinson, J. W.
;
Alba, Joseph W.
;
Eisenstein, Eric M.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 627-642
Persistent link: https://www.econbiz.de/10009234931
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Consumer learning and expertise
Hutchinson, J. W.
;
Eisenstein, Eric M.
- In:
Handbook of consumer psychology
,
(pp. 103-131)
.
2008
Persistent link: https://www.econbiz.de/10003716151
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