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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications

Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41

Persistent link: https://www.econbiz.de/10011997974

How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities

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A consumer-based brand performance model for assessing brand success

Molinillo, Sebastian; Ekinci, Yuksel; Japutra, Arnold - In: International journal of market research 61 (2019) 1, pp. 93-110

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Virtual brand community engagement practices : a refined typology and model

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A cross validation of consumer-based brand equity models : driving customer equity in retail brands

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Tie the knot : building stronger consumers' attachment toward a brand

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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes

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Consumer brand enagement in social media : conceptualization, scale development and validation

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Customer definitions of moral value for retail brands : a qualitative understanding

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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Khamitov, Mansur - 2019

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...

Persistent link: https://www.econbiz.de/10012892343