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~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Consumer behaviour
17
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7
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Elliott, Richard
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
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4
Hill, Ronald Paul
4
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3
Erdem, Tülin
3
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3
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3
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3
Park, C. Whan
3
Tadajewski, Mark
3
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2
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2
Belk, Russell W.
2
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2
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Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 1
2
Journal of modelling in management
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The impact of theory on representations of the consumer and the marketing organisation
1
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
6
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
7
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
9
Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
Saved in:
10
Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
Saved in:
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