Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...

1. Introduction by the Editors -- Part I. Financial Institutions and the Evolution of European Market and Policy Framework -- 2. ECB and FED Governors’ Speeches: A Topic Modeling Analysis (2007-2019) -- 3. Analyzing Policy Options in the Resolution of Systemically Important Banks: Comparing...

This book explores the evolution of the banking sector and the financing tools it fosters, addressing the impact of new regulations and the ensuing opportunities for financial institutions, firms, and individuals. Written in two parts, the project includes papers presented at the 2019 Annual...

Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...