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~person:"Esch, Franz-Rudolf"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Theory"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
6
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Esch, Franz-Rudolf
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
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Diller, Hermann
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Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
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Fournier, Susan
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Holbrook, Morris B.
3
Malhotra, Naresh K.
3
O'Shaughnessy, John
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Ozanne, Julie L.
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Rangel, Antonio
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Sattler, Henrik
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Schmitt, Bernd
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Sheth, Jagdish N.
3
Swait, Joffre
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Valenzuela, Ana
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Balderjahn, Ingo
2
Batra, Rajeev
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Belk, Russell W.
2
Benet-Martínez, Verónica
2
Benkenstein, Martin
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Bruhn, Manfred
2
Böcker, Franz
2
Conrady, Roland
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Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler-Lehrbuch
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The impact of theory on representations of the consumer and the marketing organisation
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Source
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ECONIS (ZBW)
Showing
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1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001390698
Saved in:
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2001
-
3., erw. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001607993
Saved in:
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2005
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
Saved in:
4
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Consumer psychology in behavioural perspective
Foxall, Gordon R.
-
1990
Persistent link: https://www.econbiz.de/10013487974
Saved in:
9
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
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