they are launched in. A fundamental concern in developing new‐to‐the‐world products is the appropriate pricing of these … the pricing process of new‐to‐the‐world products. The paper will conclude with a discussion of the implications of these … emerging technologies on the practice of pricing.  …

A significant amount of research in pricing has focused on price as a unidimensional construct – one consisting of a … evaluating multi‐dimensional prices is examined. Then the strategic impact of such difficulties for pricing managers as well as … regulators is examined. The paper concludes with a discussion of the implications of multi‐dimensional pricing on past research …

pricing by the disciplines of economics and marketing. Design/methodology/approach – It is from three perspectives that the … marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price … literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing …

there are multiple approaches to understanding consumers' pricing behavior.  …

estimates were found in order from organic through ordinary to spray‐free GM produce, requiring market‐pricing scenario … simulations to further investigate the pricing implications. Practical implications – The real market experimental methodology … reduction associated with production cost savings; and market shares of organic fruit are least sensitive to pricing and the …

pricing and marketing of each of the six financial services categories studied. In addition public policymakers may find the … findings of interest due to quality perception biases that may result from financial services providers' pricing tactics …