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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Business economics : the journal of the National Association for Business Economists
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Digital Business in Africa : Social Media and Related Technologies
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Digital transformation in business and society : theory and cases
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Knowledge, learning and innovation : research insights on cross-sector collaborations
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
2
Foreign direct investment and tourism development in Africa
Adeola, Ogechi
;
Boso, Nathaniel
;
Osabutey, Ellis l. C.
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10012438181
Saved in:
3
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
Saved in:
4
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
5
Drivers of international tourism demand in Africa
Adeola, Ogechi
;
Boso, Nathaniel
;
Evans, Olaniyi
- In:
Business economics : the journal of the National …
53
(
2018
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10012253242
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6
ICT, infrastructure, and tourism development in Africa
Adeola, Ogechi
;
Evans, Olaniyi
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10012182800
Saved in:
7
The gender question and family entrepreneurship research
Adeola, Ogechi
;
Ngoasong, Michael Zishu
;
Evans, Olaniyi
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 159-176)
.
2018
Persistent link: https://www.econbiz.de/10011738027
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8
Does social media moderate the link between tourism and economic well-being? : evidence from the iterated gmm approach
Adeola, Ogechi
;
Evans, Olaniyi
;
Okafor, Luke Emeka
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
3
,
pp. 403-420
Persistent link: https://www.econbiz.de/10014423473
Saved in:
9
Digital technology and emergency risk communications of African governments : experiences and lessons from Covid-19 pandemic
Adeola, Ogechi
;
Evans, Olaniyi
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 105-129)
.
2023
Persistent link: https://www.econbiz.de/10014289796
Saved in:
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