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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
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Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two stage approach of PLS-SEM
Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 147-168
Persistent link: https://www.econbiz.de/10012625544
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A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223
Persistent link: https://www.econbiz.de/10014288099