//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Farr, Andy"
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"China"
~type:"article"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
China
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
7
Markenführung
7
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Comparison
2
Cultural identity
2
Culture
2
International marketing
2
Internationales Marketing
2
Japan
2
Kultur
2
Kulturelle Identität
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
USA
2
United States
2
Vergleich
2
Welt
2
World
2
Asia
1
Asien
1
Brand extension
1
Corporate culture
1
Corporate reputation
1
Developing countries
1
Economic convergence
1
Englisch (Sprache)
1
English (Language)
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
Firmenimage
1
Großbritannien
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Reprint
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Farr, Andy
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Eckhardt, Giana M.
1
Farley, John U.
1
Houston, Michael J.
1
Keller, Kevin Lane
1
Lehmann, Donald R.
1
Pan, Yigang
1
Teng, Lefa
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
1
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->