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~person:"Farr, Andy"
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Consumer behaviour
19
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Brand management
7
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Farr, Andy
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Belk, Russell W.
3
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
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Haller, Axel
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Holbrook, Morris B.
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Loewenstein, George F.
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Rao, Akshay R.
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Romaniuk, Jenni
2
Sen, Sankar
2
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Cross-cultural and critical perspectives on brands
5
Journal of business research : JBR
3
Brand management ; Vol. 1
2
Measuring and managing brands
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
6
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
7
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
9
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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