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~person:"Farr, Andy"
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Multi-volume publication"
~type_genre:"Reprint"
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Consumer behaviour
16
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16
Brand management
7
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7
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5
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5
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5
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Farr, Andy
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Gensler, Sonja
4
Hill, Ronald Paul
4
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Branscheid, Wolfgang
2
Brown, Tom
2
Cottin, Claudia
2
De Chernatony, Leslie
2
Haller, Axel
2
Heinke, Volker
2
Holbrook, Morris B.
2
Homann, Wilfried
2
Johnson, Kim K. P.
2
Kim, Eundeok
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Pallister, John G.
2
Petty, Ross D.
2
Rao, Akshay R.
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Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 1
2
Journal of modelling in management
2
Measuring and managing brands
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
6
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
7
Does your
brand
have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
8
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
9
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
10
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
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