Ailawadi, Kusum L.; Farris, Paul W. - 2020
Distribution Channels Today -- 1.1 Introduction -- 1.2 What Is New: Radical Changes in the Navigation of Distribution Channels -- 1 … Bedrock of Channel Functions, Power, and Conflict -- Chapter 2 Push, Pull, and Total Channel Performance -- 2.1 Introduction … -- 2.2 An Organizing Framework Illustrated with Natura's Distribution Channel -- 2.2.1 Push -- 2.2.2 Pull -- 2.2.3 Supplier …