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Distribution Channels Today -- 1.1 Introduction -- 1.2 What Is New: Radical Changes in the Navigation of Distribution Channels -- 1 … Bedrock of Channel Functions, Power, and Conflict -- Chapter 2 Push, Pull, and Total Channel Performance -- 2.1 Introduction … -- 2.2 An Organizing Framework Illustrated with Natura's Distribution Channel -- 2.2.1 Push -- 2.2.2 Pull -- 2.2.3 Supplier …
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"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier … to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their …
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In this paper we review evidence of a generalized convex cross-sectional relationship between retail distribution and … unit market share, i.e., large-share brands have more share points per percentage of distribution than small-share brands …. The dynamics and structure of distribution and share can help explain many phenomena in marketing, including this convex …
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