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Stakeholder orientation : development and testing of a framework for socially responsible marketing

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A tribute to forty years of top-level marketing research

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Stakeholder marketing : a definition and conceptual framework

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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance

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An assessment of the use of technology in the direct selling industry

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Public policy issues in marketing

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Marketing's identity crisis : it's complicated

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Broadening marketing's contribution to data privacy

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[Marketing: basic concepts and decisions]

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Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors

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