//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
~subject:"Internet marketing"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Perception
Brand image
32
Markenimage
32
Brand management
24
Markenführung
24
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
18
Brand
18
Markenartikel
18
Relationship marketing
18
Destination management
6
Destinationsmanagement
6
Tourism marketing
6
Tourismusmarketing
6
Emotion
5
Holiday behaviour
5
Urlaubsverhalten
5
Brand loyalty
4
China
4
Online brand communities
4
Social Web
4
Social web
4
Brand hate
3
Brand love
3
Brand relationships
3
Designation of origin
3
Herkunftsbezeichnung
3
Markentreue
3
Online-Marketing
3
Perceived brand authenticity
3
Self-congruence
3
Viral marketing
3
Virales Marketing
3
Wahrnehmung
3
Automotive industry
2
Brand retaliation
2
Consumer-brand relationship
2
Customer satisfaction
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Fetscherin, Marc
Kumar, Vikas
Schivinski, Bruno
7
Sreejesh, S.
7
Vashisht, Devika
7
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
5
Ranfagni, Silvia
5
Rita, Paulo
5
Aslam, Wajeeha
4
Bilgihan, Anil
4
Burmann, Christoph
4
Dwivedi, Yogesh Kumar
4
Dzyabura, Daria
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Hollebeek, Linda D.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Rahman, Zillur
4
Sashittal, Hemant Chaitanya
4
Usman, Osly
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Chakraborty, Uttam
3
Chen, Junsong
3
Cheung, Man Lai
3
Choi, Yung Kyun
3
Dou, Wenyu
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Gensler, Sonja
3
Groenen, Patrick J. F.
3
Han, Heesup
3
Hudders, Liselot
3
Jevons, Colin
3
more ...
less ...
Published in...
All
International marketing review
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Multinational business review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
2
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->