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Pionier, früher Folger oder später Folger : welche Strategie verspricht den größten Erfolg?

Fischer, Marc; Himme, Alexander; Albers, Sönke - In: Journal of business economics : JBE 77 (2007) 5, pp. 539-573

Persistent link: https://www.econbiz.de/10003461597

Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?

Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153

Persistent link: https://www.econbiz.de/10003579959

Aktuelle Entwicklungen im Customer Equity Management

Fischer, Marc; Albers, Sönke - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 167-186). 2007

Persistent link: https://www.econbiz.de/10003531948

Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?

Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 103-121

Persistent link: https://www.econbiz.de/10003947448

Dynamic marketing budget allocation across countries, products, and marketing activities

Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-585

Persistent link: https://www.econbiz.de/10009299505

<b>Practice Prize Winner</b>--Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing Science 30 (2011) 4, pp. 568-585

Previous research on marketing budget decisions has shown that profit improvement from better allocation across products or regions is much higher than from improving the overall budget. However, despite its high managerial relevance, contributions by marketing scholars are rare. In this paper,...

Persistent link: https://www.econbiz.de/10010990362

The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image

Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-63

Persistent link: https://www.econbiz.de/10008352946

Pioneer, early follower, or late follower: Which entry strategy should you prefer?

Fischer, Marc; Himme, Alexander; Albers, Sönke - In: Journal of business economics : JBE 77 (2007) 5, pp. 539-574

Persistent link: https://www.econbiz.de/10007750263

Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?

Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153

Persistent link: https://www.econbiz.de/10009893491

Practice Prize Winner-Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-586

Persistent link: https://www.econbiz.de/10009252670