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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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