This study examines the impact of a healthy dining campaign on consumer's menu choices. Four restaurant chains operating in the greater San Diego area participated in the "Treat Yourself Well" (TYW) campaign. Menu entrees, which contain at least 2 servings of fruits and/or vegetables and less...

Although so-called "Heart Healthy" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale...