//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ford, John B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Management of the advertising...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
18
Werbung
18
Advertising effects
9
Werbewirkung
9
Bibliometrics
5
Bibliometrie
5
Consumer behaviour
4
Konsumentenverhalten
4
Amazon Mechanical Turk
2
Cultural identity
2
Forschung
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Measurement
2
Messung
2
Research
2
1997-2006
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cluster analysis
1
Clusteranalyse
1
Collectivism
1
Consumers
1
Content analysis
1
Creativity
1
Cross-Cultural research
1
Cross-cultural advertising
1
Cultural heritage
1
Culture
1
Data
1
Daten
1
Demographie
1
Demography
1
Economic research
1
Emerging economies
1
Emerging market
1
Emotion
1
France
1
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
17
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
18
Author
All
Ford, John B.
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Silk, Alvin J.
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Kroeber-Riel, Werner
17
Nilssen, Tore
17
more ...
less ...
Published in...
All
Journal of advertising research
8
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
2
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
3
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
4
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
5
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
6
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
7
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
8
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
9
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->