A ten-year retrospective of advertising research productivity, 1997 - 2006
John B. Ford and Altaf Merchant
| Year of publication: |
2008
|
|---|---|
| Authors: | Ford, John B. ; Merchant, Altaf |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 69-94
|
| Subject: | Werbung | Advertising | Wirtschaftsforschung | Economic research | Bibliometrie | Bibliometrics | 1997-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766365