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~person:"Ford, John B."
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Ford, John B.
Kaiser, Harry M.
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ECONIS (ZBW)
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
2
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
3
A prescriptive essay concerning sex role portrayals in international
advertising
contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
4
New insights on
advertising
execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
5
Advertising
message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
6
How cutting-edge research on
advertising
and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
7
How strong is the pull of the past? : measuring personal nostalgia evoked by
advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
8
New insights in
advertising
strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
9
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
10
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
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