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The many-faced consumer : consumption consequences of balancing multiple identities

Saint Clair, Julian K.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012234293

Activating stereotypes with brand imagery : the role of viewer political identity

Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10011771831

Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments

Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950

Persistent link: https://www.econbiz.de/10011971291

It's not us, it's you : how threatening self-brand association leads to brand pursuit

Angle, Justin W.; Forehand, Mark R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 183-197

Persistent link: https://www.econbiz.de/10011490880

An interpretive frame model of identity-dependent learning : the moderating role of content-state association

Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577

Persistent link: https://www.econbiz.de/10009375670

Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude

Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156

Persistent link: https://www.econbiz.de/10009563542

Identity-based consumer behavior

Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10009684923

The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

Hussain, Sana - 2019

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested...

Persistent link: https://www.econbiz.de/10012871313

Ethical consumption and happiness : evidence from Pakistan

Khurshid, Aisha; Siddiqui, Danish Ahmed - In: Research in business and management 7 (2020) 1, pp. 33-65

Persistent link: https://www.econbiz.de/10012269418

Seeking happiness through materialism, gratitude and life satisfaction : evidence from Pakistani employees, with the mediatory role of feeling experiences

Misbah, M.; Siddiqui, Danish Ahmed - In: International journal of management innovation systems … 4 (2019) 1, pp. 49-84

Persistent link: https://www.econbiz.de/10012489710