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Consumer input for marketing decisions

Fornell, Claes - 1976

Persistent link: https://www.econbiz.de/10000049883

Complaint management and marketing performance

Fornell, Claes - 1980

Persistent link: https://www.econbiz.de/10002158664

Corporate consumer affairs departments : a communications perspective

Fornell, Claes - In: Zeitschrift für Verbraucherpolitik : ZVP 2 (1978) 4, pp. 289-302

Persistent link: https://www.econbiz.de/10002158678

Efficiency in marketing communication

Fornell, Claes - In: Marquette business review 19 (1975) 2, pp. 80-89

Persistent link: https://www.econbiz.de/10002158682

Increasing the organizational influence of corporate consumer affairs departments

Fornell, Claes - In: Journal of consumer affairs : official publication of … 15 (1981) 2, pp. 191-213

Persistent link: https://www.econbiz.de/10002158690

Konsumentkontakt : ett medel för bättre marknadsanpassning

Fornell, Claes - 1976

Persistent link: https://www.econbiz.de/10002158702

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003479583

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10004895046

Consumer input for marketing decisions : a study of corporate departments for consumer affairs

Fornell, Claes - 1976

Persistent link: https://www.econbiz.de/10009606620

Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework.

Johnson, Michael D; Anderson, Eugene W; Fornell, Claes - In: Journal of Consumer Research 21 (1995) 4, pp. 695-707

This article develops and tests alternative models of market-level expectations, perceived product performance, and customer satisfaction. Market performance expectations are argued to be largely rational in nature yet adaptive to changing market conditions. Customer satisfaction is...

Persistent link: https://www.econbiz.de/10005834527