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"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...
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Marketing-Konzepte Weiterdenken -- Marketing-Strategien Weiterdenken -- Kundenbeziehungen Weiterdenken -- Marketing … digital Weiterdenken -- Marketing-Organisation Weiterdenken -- Markenführung Weiterdenken -- Verantwortung des Marketing …Dieses Buch stellt die Rolle des Marketing auf den Prüfstand und denkt sie weiter. Strukturen, Prozesse und Instrumente …
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and visual identity, and marketing communications"-- …
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, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a …
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