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~person:"Foroudi, Pantea"
~person:"Kumar, Rakesh"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Foroudi, Pantea
Kumar, Rakesh
Wheeler, Alina
11
De Chernatony, Leslie
9
Pipek, Volkmar
9
Gierl, Heribert
8
Kumar, Vijay
8
Romaniuk, Jenni
8
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7
Keller, Kevin Lane
7
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7
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7
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6
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6
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6
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6
Melewar, T. C.
6
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6
Septianto, Felix
6
Straker, Karla
6
Voorveld, Hilde
6
Wrigley, Cara
6
Burmann, Christoph
5
Christodoulides, George
5
Dens, Nathalie
5
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5
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5
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5
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5
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4
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4
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4
Celhay, Franck
4
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4
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4
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4
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4
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4
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Journal of business research : JBR
2
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1
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Global business review
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International studies of management and organization
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The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
7
RePEc
2
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1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
4
A critical review of photovoltaic–thermal solar collectors for air heating
Kumar, Rakesh
;
Rosen, Marc A.
- In:
Applied Energy
88
(
2011
)
11
,
pp. 3603-3614
costs and resolve several technical
design
issues related to the collectors. …
Persistent link: https://www.econbiz.de/10010576341
Saved in:
5
Influence of Attitude Towards Advertisement on Purchase Intention : Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach
Kumar, Rakesh
-
2017
Advertising, in the present era, has become important for the marketers to reach consumers and to persuade them to buy their products. The present study tries to investigate the relationship between consumer's attitude towards advertisement and purchase intention which is mediated by consumer's...
Persistent link: https://www.econbiz.de/10012943001
Saved in:
6
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Influence of attitude towards advertisement on purchase intention : exploring the mediating role of attitude towards brand using SEM approach
Kaushal, S. K.
;
Kumar, Rakesh
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10011635739
Saved in:
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