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Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281

(antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in …

Persistent link: https://www.econbiz.de/10010906706

A critical review of photovoltaic–thermal solar collectors for air heating

Kumar, Rakesh; Rosen, Marc A. - In: Applied Energy 88 (2011) 11, pp. 3603-3614

costs and resolve several technical design issues related to the collectors. …

Persistent link: https://www.econbiz.de/10010576341

Influence of Attitude Towards Advertisement on Purchase Intention : Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach

Kumar, Rakesh - 2017

Advertising, in the present era, has become important for the marketers to reach consumers and to persuade them to buy their products. The present study tries to investigate the relationship between consumer's attitude towards advertisement and purchase intention which is mediated by consumer's...

Persistent link: https://www.econbiz.de/10012943001

Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

Persistent link: https://www.econbiz.de/10013256847

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Influence of attitude towards advertisement on purchase intention : exploring the mediating role of attitude towards brand using SEM approach

Kaushal, S. K.; Kumar, Rakesh - In: The IUP journal of marketing management : IJMM 15 (2016) 4, pp. 44-59

Persistent link: https://www.econbiz.de/10011635739