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~person:"Foroudi, Pantea"
~subject:"Credibility"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Foroudi, Pantea
Wheeler, Alina
11
Burmann, Christoph
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Pipek, Volkmar
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Journal of business research : JBR
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Corporate reputation review
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International studies of management and organization
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1
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ECONIS (ZBW)
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Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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