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Brand stretching and digitalis...
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Foroudi, Pantea
Esch, Franz-Rudolf
130
Burmann, Christoph
127
Bloom, Nicholas
95
Davis, Steven J.
93
Baumgarth, Carsten
92
Melewar, T. C.
74
Fairlie, Robert W.
72
Aksoy, Cevat Giray
68
Meffert, Heribert
65
Weber, Michael
62
Ruiz Estrada, Mario Arturo
61
Brueckner, Jan K.
60
Bruhn, Manfred
60
Huber, Frank
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Keller, Kevin Lane
59
Vrontis, Demetris
56
Gorodnichenko, Yuriy
54
Eichengreen, Barry
50
Ratten, Vanessa
49
Barrero, Jose Maria
48
Ahlert, Dieter
47
Balmer, John M. T.
47
Krueger, Dirk
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Coibion, Olivier
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Hassan, M. Kabir
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Proeger, Till
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Brodeur, Abel
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Han, Heesup
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De Chernatony, Leslie
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Rebucci, Alessandro
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Saka, Orkun
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Tomczak, Torsten
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Zhang, Anming
44
Bouri, Elie
42
Hüther, Michael
42
Bilotkach, Volodymyr
40
Phau, Ian
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Building corporate identity, image and reputation in the digital era
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International journal of hospitality management
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ECONIS (ZBW)
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
Saved in:
3
The gloom of the COVID-19 shock in the hospitality industry : a study of consumer risk perception and adaptive belief in the dark cloud of a pandemic
Foroudi, Pantea
;
Tabaghdehi, S. Asieh H.
;
Marvi, Reza
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425708
Saved in:
4
Sustainability and social innovation : in the case of Covid-19 pandemic
Sartipi, Sadaf
;
Foroudi, Pantea
;
Palazzo, Maria
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 310-323)
.
2021
Persistent link: https://www.econbiz.de/10012546443
Saved in:
5
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
6
Digital transformation and tourist experience co-design : big social data for planning cultural tourism
Cuomo, Maria Teresa
;
Tortora, Debora
;
Foroudi, Pantea
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665563
Saved in:
7
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
8
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
9
Business digitalization : corporate identity and reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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