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~person:"Fort, Margherita"
~person:"Green, Paul E."
~person:"Gustafsson, Anders"
~person:"Oswald, Andrew J."
~subject:"Conjoint analysis"
~subject:"Market research"
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Fort, Margherita
Green, Paul E.
Gustafsson, Anders
Oswald, Andrew J.
Malhotra, Naresh K.
47
Herrmann, Andreas
33
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31
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Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Editor's series in marketing
1
European journal of operational research : EJOR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
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1
Journal of service management
1
Legends in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Prentice-Hall International Series in Management
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ECONIS (ZBW)
30
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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
4
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
5
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
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6
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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8
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
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9
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
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10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
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