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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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No landlines, unavailable and cranky : is survey research losing its interviewees?
Wübbenhorst, Klaus L.; Wildner, Raimund - In: Yearbook of marketing and consumer research 6 (2008), pp. 5-24
Persistent link: https://www.econbiz.de/10003812331
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Validierung von Messinstrumenten für die Markenstärke mit bildgebenden Verfahren
Wildner, Raimund; Jäncke, Lutz - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 93-107). 2010
Persistent link: https://www.econbiz.de/10003992354
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579