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~person:"Fournier, Susan"
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Brand management
33
Markenführung
33
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20
Brand
19
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
11
Relationship marketing
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Fournier, Susan
Burmann, Christoph
129
Esch, Franz-Rudolf
129
Baumgarth, Carsten
93
Kumar, Satish
90
Melewar, T. C.
80
Meffert, Heribert
66
Keller, Kevin Lane
61
Bruhn, Manfred
59
Huber, Frank
59
Kraus, Sascha
59
McAleer, Michael
59
Chang, Chia-Lin
56
Wohlrabe, Klaus
51
Ahlert, Dieter
48
Paul, Justin
48
Balmer, John M. T.
47
De Chernatony, Leslie
47
Hamermesh, Daniel S.
47
Jaffe, Adam B.
46
Foroudi, Pantea
45
Havránek, Tomáš
45
Chan, Kam C.
44
Tomczak, Torsten
44
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Azoulay, Pierre
42
Wiedmann, Klaus-Peter
41
Frey, Bruno S.
40
Lim, Weng Marc
39
Merrilees, Bill
39
Vrontis, Demetris
39
Phau, Ian
38
Schmidt, Holger J.
38
Bauer, Hans H.
36
Rahman, Zillur
36
Ruiz-Castillo, Javier
35
Ind, Nicholas
34
Czarnitzki, Dirk
33
Ferreira, João J. M.
33
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Strong brands, strong relationships
1
Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
33
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1
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
2
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
3
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
4
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
5
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
6
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
9
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
Saved in:
10
Branding and firm value
Srinivasan, Shuba
;
Hsu, Liwu
;
Fournier, Susan
- In:
Handbook of marketing and finance
,
(pp. 155-203)
.
2012
Persistent link: https://www.econbiz.de/10009552470
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