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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
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Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855