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~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type:"article"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenimage
Consumer behaviour
9
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Foxall, Gordon R.
Garolera, Jordi
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
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Hill, Ronald Paul
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Erdem, Tülin
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Benet-Martínez, Verónica
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 1
2
Brand management ; Vol. 2
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Brand management ; Vol. 3
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The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
9
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
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