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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
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Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005
Persistent link: https://www.econbiz.de/10003353831
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: International advertising and communication : current …, (pp. 239-255). 2006
Persistent link: https://www.econbiz.de/10003378130
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de; Janssens, Wim; Mielants, Caroline; … - In: Sustainable consumption, ecology and fair trade, (pp. 109-126). 2007
Persistent link: https://www.econbiz.de/10003501077
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210
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Consumer behavior analysis
Foxall, Gordon R. - In: The SAGE handbook of marketing theory, (pp. 299-315). 2010
Persistent link: https://www.econbiz.de/10003923147
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The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.; Yani-de-Soriano, Mirella; Yousafzai, … - In: Handbook of developments in consumer behaviour, (pp. 461-522). 2012
Persistent link: https://www.econbiz.de/10009569268