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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
261
Brand management
56
Markenführung
56
Advertising effects
53
Werbewirkung
53
Brand image
51
Markenimage
51
Brand
36
Beziehungsmarketing
35
Markenartikel
35
Relationship marketing
35
Advertising
33
Werbung
33
Emotion
26
Theorie
26
Theory
26
Verbraucherverhalten
23
Marketing management
21
Marketingmanagement
21
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
20
Viral marketing
18
Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Deutschland
15
Germany
15
Einzelhandel
13
Experiment
13
Retail trade
13
Behavioral economics
11
Product Placement
11
Product placement
11
Verhaltensökonomik
11
Belgien
9
Belgium
9
Luxury goods
8
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Undetermined
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Article
231
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30
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Article in journal
207
Aufsatz in Zeitschrift
207
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Bibliografie enthalten
2
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2
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2
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2
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2
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2
Non-commercial literature
2
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2
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2
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2
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1
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1
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1
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Language
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English
221
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
11
Journal of retailing and consumer services
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of modelling in management
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Routledge companions in business, management and accounting
2
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ECONIS (ZBW)
261
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61
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261
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61
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
62
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
63
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
64
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
65
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
66
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
67
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
68
Operant behavioral economics
Foxall, Gordon R.
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 215-223
Persistent link: https://www.econbiz.de/10011586655
Saved in:
69
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
70
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
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