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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Cybersecurity and risk behaviour on mobile individual consumers in Spain
Ibarreta, Carlos Martínez de; Gijón, Covadonga - 2016
Nowadays a big and increasing proportion of world's population uses Internet in their day life and web connection via mobile is having a growing importance. Day by day there is more information about the risks and dangers of a misuse of Internet and mobile phones, which may involve all sorts of...
Persistent link: https://www.econbiz.de/10011606072
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Risk behaviour, fraud and e-trust of individual consumers in Spain
Martínez de Ibarreta, Carlos; Gijón, Covadonga - 2015
Persistent link: https://www.econbiz.de/10011446381
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832558
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Satisfaction of individual mobile phone users in Spain
Gijón, Covadonga; Garín-Muñoz, Teresa; Pérez … - In: Telecommunications policy : the international journal … 37 (2013) 10, pp. 940-954
Persistent link: https://www.econbiz.de/10010353748
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - In: Critical marketing : issues in contemporary marketing, (pp. 271-300). 2008
Persistent link: https://www.econbiz.de/10003674421