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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Stated choice methods : analysis and application
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre D. - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001484120
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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - 2004
Persistent link: https://www.econbiz.de/10001993626
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland; Fliedner, Malte; Scholl, Armin - 2008
Persistent link: https://www.econbiz.de/10003793505
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland; Szelig, Antonia - 2009
Persistent link: https://www.econbiz.de/10003844159
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576