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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
8
International marketing
2
Internationales Marketing
2
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2
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2
Marketingtheorie
2
Naresh K. Malhotra
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pelsmacker, Patrick de
Phau, Ian
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
3
Diller, Hermann
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
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Holbrook, Morris B.
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Rangel, Antonio
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Schmitt, Bernd
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Sheth, Jagdish N.
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Swait, Joffre
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
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Benet-Martínez, Verónica
2
Benkenstein, Martin
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Bhattacharya, C. B.
2
Blundell, Richard W.
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Brown, Tom
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Böcker, Franz
2
Conrady, Roland
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Dichtl, Erwin
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Dieckmann, Randolf
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Legends in marketing
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Brand management ; Vol. 4
1
Consumer research and policy series
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Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
The impact of theory on representations of the consumer and the marketing organisation
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The nature and scope of marketing research
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ECONIS (ZBW)
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1
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
2
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Consumer psychology in behavioural perspective
Foxall, Gordon R.
-
1990
Persistent link: https://www.econbiz.de/10013487974
Saved in:
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