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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"McCarthy, Michael S."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenführung
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
8
Brand management
4
Brand
2
Brand extension
2
Markenartikel
2
Markentransfer
2
Welt
2
World
2
Brand image
1
China
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
Experiment
1
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1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International competition
1
International marketing
1
Internationaler Wettbewerb
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Nachhaltige Entwicklung
1
Nordamerika
1
North America
1
Psychology of advertising
1
Sustainable development
1
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Article
8
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Reprint
Article in journal
264
Aufsatz in Zeitschrift
264
Aufsatz im Buch
31
Book section
31
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Conference paper
2
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Bibliografie
1
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Language
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English
9
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
McCarthy, Michael S.
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Ackerman, David
1
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Brand management ; Vol. 3
3
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
Showing
1
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9
of
9
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date (newest first)
date (oldest first)
1
New brands versus
brand
extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
2
Improving competitive position using branded ingredients
McCarthy, Michael S.
;
Norris, Donald G.
-
2010
Persistent link: https://www.econbiz.de/10003924402
Saved in:
3
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
4
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Managing negative feedback effects associated with
brand
extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
9
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
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