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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Park, C. Whan"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
19
Brand management
8
Markenführung
8
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6
Markenartikel
6
Marketing management
4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
4
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3
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Park, C. Whan
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
42
Belk, Russell W.
22
Jacoby, Jacob
9
Holbrook, Morris B.
8
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
6
Schmitt, Bernd
6
Fitchett, James
5
Herrmann, Andreas
5
Hewer, Paul
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Bauer, Hans H.
4
Elliott, Richard
4
Hansen, Ursula
4
Herr, Paul M.
4
Hippner, Hajo
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Wang, Cheng Lu
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Zaltman, Gerald
4
Aiello, Gaetano
3
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Journal of business research : JBR
4
Brand management ; Vol. 3
2
Journal of fashion marketing and management
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Legends in marketing
1
Routledge companions in business, management and accounting
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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date (oldest first)
1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
Handbook of
brand
relationships
MacInnis, Deborah J.
(
ed.
);
Park, C. Whan
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013530657
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
8
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
9
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
10
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
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