//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Consumption theory"
~subject:"Environmental consciousness"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Consumption theory
Environmental consciousness
Marktforschung
Mode
Werbewirkung
Consumer behaviour
14
Konsumentenverhalten
14
Marketing theory
5
Marketingtheorie
5
Verbraucherverhalten
4
Advertising effects
3
Brand management
3
Frauen
3
Markenführung
3
Market research
3
Umweltbewusstsein
3
Women
3
Brand
2
Brand image
2
Cognition
2
Kognition
2
Markenartikel
2
Markenimage
2
Product Placement
2
Product placement
2
brand attitude
2
need for cognition
2
Advertising
1
Behavioral economics
1
Brand placement
1
China
1
Cultural identity
1
Economic psychology
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenwahl
1
Marketing
1
Marketingforschung
1
Neuropsychologie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Conference paper
Reprint
Article in journal
62
Aufsatz in Zeitschrift
62
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
3
Sammelwerk
3
Konferenzbeitrag
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
9
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Zaltman, Gerald
Warde, Alan
5
Tadajewski, Mark
4
Bauer, Hans H.
3
Becker-Leifhold, Carolin
3
Dobscha, Susan
3
Gardetti, Miguel Angel
3
Heuer, Mark
3
Lewis, Alan
3
Muthu, Subramanian Senthilkannan
3
Reisch, Lucia A.
3
Scherhorn, Gerhard
3
Thompson, Craig J.
3
Arnold, Marlen
2
Avramova, Yana R.
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Belz, Frank
2
Bosah, Genevieve
2
Brooksworth, Frederica
2
Bug, Peter
2
Chi, Ting
2
Choi, Tsan-Ming
2
Cohendet, Patrick
2
Defila, Rico
2
Dens, Nathalie
2
Diamantopoulos, Adamantios
2
Eberhart, Andrea K.
2
Fischer, Eileen
2
Fritz, Wolfgang
2
Groß, Sven
2
Grunert, Klaus G.
2
Henninger, Claudia E.
2
Herrmann, Andreas
2
Hildebrandt, Lutz
2
Jiménez-Zarco, Ana Isabel
2
Kassarjian, Harold H.
2
Kollmann, Karl
2
Lawson, Alison
2
more ...
less ...
Published in...
All
The impact of theory on representations of the consumer and the marketing organisation
3
International journal of advertising : the quarterly review of marketing communications
2
Critical marketing : issues in contemporary marketing
1
Qualitative marketing research : approaches, techniques and analysis
1
Theoretical and empirical perspectives in critical marketing studies
1
Theories in marketing series
1
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
8
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
9
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->