//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type:"article"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
6
Marketing theory
4
Marketingtheorie
4
Environmental consciousness
3
Frauen
3
Umweltbewusstsein
3
Women
3
Brand management
1
China
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Market research
1
Nordamerika
1
North America
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
264
Aufsatz in Zeitschrift
264
Aufsatz im Buch
32
Book section
32
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
6
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Aaker, Jennifer
4
Hill, Ronald Paul
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
Schmitt, Bernd
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
Agarwal, James
1
Ahuvia, Aaron C.
1
Ainscough, Thomas
1
Akhtar, Shumi
1
Alden, Dana
1
Alford, Bruce L.
1
more ...
less ...
Published in...
All
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Theoretical and empirical perspectives in critical marketing studies
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
3
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
4
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->