Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
11
Marketing theory
4
Marketingtheorie
4
Brand management
3
Environmental consciousness
3
Frauen
3
Markenführung
3
Umweltbewusstsein
3
Women
3
Advertising effects
2
Brand image
2
Cognition
2
Industrial research
2
Industrieforschung
2
Information technology
2
Informationstechnik
2
Innovation adoption
2
Innovationsakzeptanz
2
Kognition
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand
1
Brand placement
1
China
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Market research
1
Nordamerika
1
North America
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Conference paper
Mehrbändiges Werk
Reprint
Article in journal
264
Aufsatz in Zeitschrift
264
Aufsatz im Buch
32
Book section
32
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
3
Multi-volume publication
3
Arbeitspapier
2
Graue Literatur
2
Konferenzbeitrag
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
11
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Indrawati
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Gensler, Sonja
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Malhotra, Naresh K.
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Shishikura, Manabu
3
Steudner, Tobias
3
Valenzuela, Ana
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bernritter, Stefan F.
2
Bhattacharya, C. B.
2
Branscheid, Wolfgang
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of modelling in management
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
4
Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
Saved in:
5
Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
10
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
