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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rangel, Antonio"
~person:"Swait, Joffre"
~person:"Weinberg, Peter"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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15
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Rangel, Antonio
Swait, Joffre
Weinberg, Peter
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
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4
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4
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3
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Malhotra, Naresh K.
3
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3
Ozanne, Julie L.
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Schmitt, Bernd
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3
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2
Batra, Rajeev
2
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2
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2
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2
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2
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2
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2
Böcker, Franz
2
Conrady, Roland
2
Dichtl, Erwin
2
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2
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2
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Cross-cultural and critical perspectives on brands
2
Behavioral economics and its applications : [based on the Yrjö Jahnsson Foundation 50th Anniversary Conference held on June 22 - 23, 2004, in Espoo, Finland]
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Discussion papers / Stanford Institute for Economic Policy Research
1
The impact of theory on representations of the consumer and the marketing organisation
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Konsumentenverhalten
Kroeber-Riel, Werner
;
Weinberg, Peter
-
1996
-
6., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10000593063
Saved in:
3
Behavioral public economics : welfare and policy analysis with non-standard decision-makers
Bernheim, Bert Douglas
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003755706
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
6
Behavioral public economics : welfare and policy analysis with nonstandard decision-makers
Bernheim, Bert Douglas
;
Rangel, Antonio
- In:
Behavioral economics and its applications : [based on …
,
(pp. 7-84)
.
2007
Persistent link: https://www.econbiz.de/10003673332
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
9
Konsumentenverhalten
Kroeber-Riel, Werner
;
Weinberg, Peter
;
Gröppel-Klein, …
-
2009
-
9., überarbeitete, aktualisierte und ergänzte Auflage
Persistent link: https://www.econbiz.de/10003721633
Saved in:
10
Behavioral public economics : welfare and policy analysis with non-standard decision makers
Bernheim, Bert Douglas
;
Rangel, Antonio
-
2005
Persistent link: https://www.econbiz.de/10003130131
Saved in:
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