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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Großbritannien"
~subject:"Hongkong"
~subject:"Luxusgüter"
~type:"article"
~type_genre:"Book section"
~type_genre:"Reprint"
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Großbritannien
Hongkong
Luxusgüter
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
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4
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Luxury goods
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Meurer, Jörg
5
Henninger, Claudia E.
4
Wiedmann, Klaus-Peter
4
Amatulli, Cesare
3
Choi, Tsan-Ming
3
Hennigs, Nadine
3
König, Verena
3
Moore, Christopher M.
3
Ozuem, Wilson
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Rovai, Serena
3
Asmat Nizam Abdul Talib
2
Becker, Christian
2
Blazquez Cano, Marta
2
Canguende-Valentim, Cláudio Félix
2
Chen, Ning
2
Chiaudano, Valentina
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Cui, Annie Peng
2
Denize, Sara
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Duma, Fabio
2
Espinoza Petersen, Francine
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Faraoni, Monica
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Fox, Carly
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Fujioka, Rika
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Gistri, Giacomo
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Hudders, Liselot
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Iperen, Rudolf-Jan van
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Jin, Ting
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Manninger, Kilian
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Marelli, Enrico
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Mitchell, Natalie A.
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Mosca, Fabrizio
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Pouillard, Véronique
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Ramchandani, Mukta
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Roberts, Joanne
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Schade, Michael
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Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Country of origin effect : looking back and moving forward
1
Marketing and multicultural diversity
1
Source
All
ECONIS (ZBW)
Showing
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1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
4
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
5
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
6
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
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