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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924419
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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When good theories go bad : theory in economic anthropology and consumer research
Wilk, Richard R. - In: Theory in economic anthropology, (pp. 239-250). 2002
Persistent link: https://www.econbiz.de/10001689322
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400