//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Großbritannien"
~subject:"Hongkong"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Hongkong
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Brand
4
Markenartikel
4
Bibliometrics
3
Bibliometrie
3
Emotion
3
Kaufentscheidung
3
Psychology of advertising
3
Purchase decision
3
United Kingdom
3
Werbepsychologie
3
Advertising effects
2
Behavioral economics
2
Belgien
2
Belgium
2
Beziehungsmarketing
2
China
2
Cultural identity
2
Electric vehicle
2
Elektrofahrzeug
2
Experiment
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Theorie
2
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Reprint
Book section
4
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
4
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Choi, Tsan-Ming
3
Marelli, Enrico
2
Signorelli, Marcello
2
Aguiar, Luís Kluwe de
1
Alevizou, Panayiota J.
1
Amatulli, Cesare
1
Arnoult, M. H. P.
1
Arruda, Lilian
1
Barcellos, Marcia Dutra de
1
Barcellos, Maria D.
1
Beattie, Jane
1
Becker, Christian
1
Bentley, Simon
1
Berg, Maxine
1
Bhatt, Vipul
1
Bilotkach, Volodymyr
1
Bowes, John
1
Boyle, Paul J.
1
Broderick, Anne
1
Brofman, Freddy
1
Brook, Orian
1
Brostoff, Sacha
1
Bruno, Giovanni
1
Buckley, Chitra
1
Bugshan, Hatem
1
Buraimo, Babatunde
1
Burton, Jamie
1
Byford, Sarah
1
Cai, Jinfeng
1
Chambers, S. A.
1
Chan, Kara
1
Cheng, Ranis
1
Cheung, Wah-leung
1
Chryssochoidis, George
1
Clark, Jessica P.
1
Cooper, Tim
1
Coppola, Gianluigi
1
Costa-Font, Joan
1
Cottingham, Martin
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Marketing and multicultural diversity
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
2
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
3
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
4
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->