//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
10
Brand management
6
Markenführung
6
Brand image
4
Markenimage
4
Advertising effects
2
Brand
2
China
2
Cognition
2
Kognition
2
Markenartikel
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Asia
1
Asien
1
Brand extension
1
Brand placement
1
Corporate culture
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Englisch (Sprache)
1
English (Language)
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
Großbritannien
1
Hong Kong
1
Hongkong
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Reprint
Article in journal
277
Aufsatz in Zeitschrift
277
Aufsatz im Buch
36
Book section
36
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
10
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
6
Indrawati
5
Hill, Ronald Paul
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Elliott, Richard
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Ion, Raluca Andreea
3
Jazi, Salima
3
M. S. Mahrinasari
3
Ozanne, Julie L.
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bernritter, Stefan F.
2
Bhattacharya, C. B.
2
Bravi, Laura
2
Brown, Tom
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Farr, Andy
2
Frasquet Deltoro, Marta
2
Garolera, Jordi
2
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
9
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->