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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Consumer behaviour
9
Brand management
4
Markenführung
4
Brand image
2
China
2
Markenimage
2
Welt
2
World
2
Asia
1
Asien
1
Brand
1
Brand extension
1
Corporate culture
1
Cultural identity
1
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1
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Imperialismus
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Internationales Marketing
1
Kulturelle Identität
1
Language
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentransfer
1
Market research
1
Marketing theory
1
Marketingtheorie
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Article
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Reprint
Article in journal
281
Aufsatz in Zeitschrift
281
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36
Book section
36
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
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Conference paper
2
Graue Literatur
2
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2
Bibliografie
1
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1
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1
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1
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Language
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English
9
Author
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
5
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
8
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
9
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
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