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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type:"article"
~type_genre:"Reprint"
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Brand management
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Keller, Kevin Lane
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Hill, Ronald Paul
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Aaker, Jennifer
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Dobscha, Susan
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Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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3
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
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