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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Consumer protection and the incentive to become informed
Armstrong, Mark (contributor); Vickers, John (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003795344
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Prominence and consumer search
Armstrong, Mark; Vickers, John; Zhou, Jidong - 2008
Persistent link: https://www.econbiz.de/10003807057
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Prominence and consumer search
Armstrong, Mark (contributor); Vickers, John (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003595215
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Consumer behavioural biases in competition : a survey ; final report
Huck, Steffen; Zhou, Jidong; Duke, Charlotte - 2011
Persistent link: https://www.econbiz.de/10009580285